This 37signals blog post is missing one thing.
It’s not talent. It’s not ideas. It’s not money. It’s not marketing. It’s not technology.
I just read a good post on Gadetopia about writing skills and had a small correction to offer. Go read it and come back (and read the two linked posts about Word and Frontpage use). I’ll wait.
I’ve always loved English’s hyper-specific words like defenstrate (to throw something out of a window) and borborygm (a rumbling noise caused by shifting air in the bowels). Something about them is deeply and indelibly funny.